Driving Consumer Reach Across Exclusive & Multi-Brand Outlets

From premium standalone experiences to wide multi-brand presence, Sawariya ensures every brand we manage reaches the right consumers in the right environment.

Retail Format

Definition

Sawariya’s Role

Key Brands / Examples

EBO (Exclusive Brand Outlet)

Single-brand, premium store focused on curated brand experience.

Directly operate and manage store strategy, staff, and sales performance.

- Scentido: 8 luxury niche perfume stores.
- IT Luggage: 17 exclusive luggage stores.

MBO (Multi-Brand Outlet)

Multi-brand retail environment offering wider choice to consumers.

Build relationships, secure shelf space, ensure merchandising and supply chain management.

- 350+ luggage stores nationwide.
- Presence in The Collective for premium perfumes.
- 1M+ FMCG shelves nationwide.

Key Numbers

  • 8 Scentido EBOs (Luxury Perfumes).

  • 17 IT Luggage EBOs (Exclusive Standalone Stores).

  • 350+ MBO luggage stores serviced across India.

  • Presence in The Collective for premium perfumes.

  • 1 million+ FMCG shelves managed across traditional retail.

Strategic Benefits

EBOs – Control & Experience
MBOs – Reach & Volume
Direct brand storytelling.
Wide consumer access.
Premium, curated shopping experience.
Lower operational costs.
Full control over merchandising & pricing.
Faster scale and market penetration.
Ideal for luxury positioning.
Perfect for high-volume FMCG & lifestyle categories.
Global + Local Tools
Blend of international and Indian insights for holistic strategies.

Sawariya blends premium brand experiences with mass-market reach, enabling brands to grow across both depth and breadth of retail presence.

At Sawariya, we combine the power of Exclusive Brand Outlets (EBOs) with the reach of Multi-Brand Outlets (MBOs) to deliver a holistic retail strategy.

EBOs like Scentido’s 8 luxury stores and 17 IT Luggage outlets allow us to curate premium experiences and control brand storytelling.

Meanwhile, our 350+ MBO luggage stores, presence in The Collective, and 1 million+ FMCG shelves ensure wide accessibility and market penetration.

This dual strategy balances exclusivity with scale — vital for sustainable growth