Legacy of

Sawariya Group

Sawariya Group, established in 1993, began as a distribution partner for Unilever in North Maharashtra, India. Over the last 32+ years, we’ve grown into one of India’s largest distribution houses, managing over 100 brands across FMCG, lifestyle, luggage, and niche perfumes. We manage the complete deo and fragrances category for Unilever in India, along with overseeing marketing activations, supply chain solutions, and full-service distribution for other brands. We handle design, manufacturing, sales, and customer service for luggage brands and operate retail stores and exclusive outlets for over 30 premium perfume brands.

We have come a long way, building our foundation and, most importantly, the team required to make it all happen. With a Pan-India presence, we help brands launch, grow, and scale with 360-degree support.

Milestones

  • 1990

    First FMCG grocery store, North Maharashtra

  • 1993

    Began Hindustan Unilever town-level distribution

  • 1997

    District-level distribution expansion

  • 2001

    Multi-brand FMCG distribution, North Maharashtra

  • 2009

    Warehousing/logistics in 4 major cities

  • 2012

    Warehousing presence in 11 cities

  • 2015

    UAE warehousing for Indian ethnic consolidation & duty-free trade

  • 2017

    Singapore: SE Asia distribution operations for P&G

  • 2021

    Free Trade Warehouse Zone at Nhava Sheva 1.5 lakhs square feet area

  • 2022

    Appointed Master Importer for Unilever International (27+ brands in India)

  • 2023

    Men’s grooming manufacturing unit, Jammu

  • 2024

    Entered fragrance & lifestyle via global brand alliances

  • 2025

    Acquired Scentedo niche perfumery chain with 30 niche perfumes under one roof

  • 2025

    Entered travel and luggage market (brands from UK, Taiwan, France)

  • 2025

    Added a larger mother warehouse in Bhiwandi 1.5 lakhs square feet area

Milestones

1990

First FMCG grocery store, North Maharashtra

1993

Began Hindustan Unilever town-level distribution

1997

District-level distribution expansion

2001

Multi-brand FMCG distribution, North Maharashtra

2009

Warehousing/logistics in 4 major cities

2012

Warehousing presence in 11 cities

2015

UAE warehousing for Indian ethnic consolidation & duty-free trade

2017

Singapore: SE Asia distribution operations for P&G

2021

Free Trade Warehouse Zone at Nhava Sheva 1.5 lakhs square feet area

2022

Appointed Master Importer for Unilever International (27+ brands in India)

2023

Men’s grooming manufacturing unit, Jammu

2024

Entered fragrance & lifestyle via global brand alliances

2025

Acquired Scentedo niche perfumery chain with 30 niche perfumes under one roof

2025

Entered travel and luggage market (brands from UK, Taiwan, France)

2025

Added a larger mother warehouse in Bhiwandi 1.5 lakhs square feet area

Meet Our

LEADERSHIP TEAM

Founder & Chairman

MR. RAJIV AGRAWAL

Mr. Rajiv Agrawal laid the foundation of Sawariya in 1993, starting from a small grocery shop in North Maharashtra and scaling the business across India. Today, as Chairman of the Sawariya Group, he oversees the company’s financial strategy and continues to guide its long-term growth. His journey is a testament to resilience, vision, and entrepreneurial excellence.

Mr. Rajiv Agrawal

Founder

MR. RAMAN AGRAWAL

Mr. Raman Agrawal, an MBA graduate from the University of Nottingham, founded Sawariya Futureworks Limited and leads the company’s brand acquisitions and strategic growth. A visionary leader, he has been instrumental in doubling the company’s growth in recent years and expanding the group into lifestyle, fragrances, premium retail, and luxury categories.

Mr. Raman Agrawal

Co-Founder

MR. AMAN AGRAWAL

Aman Agrawal co-founded Sawariya Futureworks Limited, where he leads brand acquisitions, distribution strategy, and supply chain operations. With a background in film production at Yash Raj Films, he brings strong expertise in large-scale coordination, logistics, and innovation. His focus on operational excellence has been key to expanding Sawariya’s presence across global markets. Aman is also building a new venture aimed at transforming the way men in India shop online.

Mr. Aman Agrawal

CEO – Luxe Asia (Luggage & Home)

MR. SAMEER SIKKA

Heads International Business, holds a management degree from Mumbai. With diverse corporate experience across roles and hierarchies, he masters business operations and international trade, now leveraging his expertise to drive the company’s global expansion and success.

Mr. Sameer Sikka

Business Head

MR. SHALANDER SINGH

Leads brand partnerships and offline distribution at Sawariya Group . With over 22 years of experience, he specializes in route-to-market strategies for premium and mass premium fragrances and deodorants in India. His expertise includes modern trade, offline distribution, supply chain, and legal compliance. He previously built Nike Deo & Fragrances in India.

Mr. Shalander Singh

Global Brands Consultant

MR. CHANDRU R

Business Consultant at Sawariya Group leads brand acquisitions, alignment, and business development for premium and niche portfolios. With over 23 years of experience, including 17 years at Baccarose (BCPL) and 5 years at Lifestyle, he focuses on P&L and overall organizational growth.

Mr. Chandru R

VP Ecommerce

MR. ZAHEER KHAN

Leads E-Commerce at Sawariya Group, Brand Alignments & Digital Marketing. With over 16 years of experience in eCommerce, brand building, and strategic leadership, he created Unilever’s first cross-border eCommerce ecosystem and has also worked with Glenmark, BlinkIt, and Spar Hypermarkets.

Mr. Zaheer Khan

CEO- Mirasimo

MR SHISHIR MEHTA

Perfume connoisseur Shishir Mehta turned his passion for niche fragrances into Mirasimo Fragrances & Cosmetics LLP and later the SCENTIDO Niche Perfumery chain. With Sawariya Group’s vision of bringing global excellence to India, SCENTIDO curates the world’s finest niche fragrances, creating a destination where art, elegance, and self-discovery come alive.

Mr Shishir Mehta

  • Shubham Agrawal

    Supply Chain head

  • Harshit malpani

    CFO Consultant

  • Sunil Advani

    Operations Manager

  • Evanshi Garg

    International business manager

  • Sunny Jain

    Head of Operations

Core Values

Partnership

At Sawariya Group, we prioritize strong, long-term partnerships with brands, suppliers, and customers. As a distribution house, we believe in collaborative efforts where shared goals and transparent communication ensure mutual growth. We work closely with our partners to provide seamless market reach, leveraging both traditional and digital channels to amplify brand presence and sales.

Ownership

We take full responsibility for every aspect of the distribution process. From inventory management to timely delivery and customer service, we own every detail of the journey. As a tech-savvy distribution house , we leverage the latest tools and platforms to streamline our operations, ensuring products reach their destination efficiently while maintaining the highest standards of service.

Co-Creation

Co-creation is at the heart of our approach. We actively collaborate with our partners to design innovative distribution and marketing strategies. By integrating ecommerce and digital-first approaches, we help brands unlock new opportunities online and offline. Whether it’s optimizing ecommerce listings, designing promotional campaigns, or improving supply chain efficiencies, we work alongside brands to build strategies that drive measurable results.

Trust

Trust is the foundation of all our relationships. As a distribution house, we ensure transparency in every interaction—whether it’s tracking product movement or sharing real-time market insights. Our partners trust us to represent their brands with care and integrity, while our digital-first approach provides them with constant visibility and updates, ensuring a reliable and consistent partnership.

Excellence

We are committed to excellence in everything we do. Our approach is rooted in continuous improvement, always seeking the most efficient and effective ways to manage distribution, ecommerce, and marketing activities. Leveraging technology and digital platforms, we maintain a competitive edge, ensuring that our services are not only fast and reliable but also scalable and future-proof.

Vision

To be the leading global distribution house, offering innovative, end-to-end solutions that connect brands to markets and drive sustainable growth and success across diverse channels.

Mission

Providing comprehensive distribution, brand-building, and market expansion solutions, empowering brands with strategic execution, compliance, and digital marketing to drive success across global and Indian markets.

Sawariya Futureworks Lmited (SFL)

Sawariya
GROUP INDIA ENTITIES

Sawariya

Mirasimo Fragrances & Cosmetics LLP
Niche Perfumes
Luxe Asia Venture LLP
Luggage, Home Lifestyle
House of Brands Pvt Ltd
Co–creating brands & India Imports
Brand Building House Pvt Ltd
Co–creating brands & India Imports
Zuri World LLP
Unilever exclusive - Ethinc Portfolio Exports
Rising India
Indian Ethinic Consolidation Exports
VRO Asia Pvt Ltd
AI Conversation led Men Marketplace